Facebook Advertising Johannesburg | Meta Ads Agency | Lunch Table Studios
Facebook and Instagram Advertising, Johannesburg

FACEBOOK ADVERTISING
COMPANY
JOHANNESBURG.

We manage Facebook and Instagram advertising for established Johannesburg businesses that want qualified leads, not likes and shares. 27 million South Africans are on Meta platforms. We help you reach the right ones.

Facebook Ads, Johannesburg

FACEBOOK ADVERTISING
BUILT FOR
LEAD GENERATION.

Most Johannesburg businesses running Facebook and Instagram ads are measuring the wrong things. Reach, impressions, likes, and follower growth look good on a report but they do not pay salaries or grow revenue. Qualified leads that convert into paying clients do.

South Africa has over 27 million active Facebook and Instagram users. Johannesburg, Sandton, Rosebank, Fourways, and Midrand have extremely high concentrations of active Meta platform users across every income bracket. The audience you want is there. The question is whether your current Facebook advertising is actually reaching them and converting them into leads.

Lunch Table Studios builds Facebook and Instagram ad campaigns from the ground up for lead generation. Every campaign element from audience targeting to ad creative to lead form structure is built with one goal: qualified leads into your pipeline every week.

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27M+ SOUTH AFRICANS ON META
📺
Facebook and Instagram combined
We run campaigns across both platforms simultaneously, adapting creative for each placement.
🎯
Interest and behaviour targeting
Reach Johannesburg professionals by income level, job title, interests, and behaviour patterns.
📋
Qualifying lead forms built in
Lead forms with qualifying questions so the people who reach you are already pre-filtered.
📈
Weekly optimisation
Budget moves to what is working. Underperforming ads get replaced. Your cost per lead improves monthly.
What Is Included

FACEBOOK ADS MANAGEMENT
END TO END.

Every element of your Facebook and Instagram advertising is handled by us. From strategy and creative through to weekly optimisation and monthly reporting. Nothing falls through the gaps.

🔍
Account Audit

Before we run anything we review your existing Facebook Ads account, historical performance, audience structures, and spend efficiency. We identify what has been wasted and what can be salvaged.

🎯
Audience Strategy

We build a layered audience strategy targeting cold audiences, warm retargeting, and lookalike audiences simultaneously. Each layer serves a different role in the funnel.

📺
Ad Creative

Static images, video scripts, and carousel ads built to stop the scroll on Facebook and Instagram feeds. Creative that speaks directly to your ideal Johannesburg client and filters everyone else out.

Ad Copywriting

Direct-response copy for every ad format. Written to attract your ideal client and repel bad-fit leads before they click. Every word earns its place.

📋
Lead Form Setup

Meta Instant Lead Forms built with qualifying questions that filter out tyre kickers automatically. The leads that reach your team have already passed a basic qualification before you speak to them.

📊
Weekly Optimisation

Facebook and Instagram campaigns require weekly management. We review performance every week, cut what is not working, scale what is, and continuously test new creative angles.

3x
Average increase in qualified lead volume within 90 days
27M+
Active Facebook and Instagram users in South Africa
90d
To a consistent, optimised Facebook Ads pipeline
Why Most Facebook Ads Fail

RUNNING ADS IS EASY.
MAKING THEM
WORK IS NOT.

The most common reason Facebook advertising fails for Johannesburg businesses is not the platform. It is how the campaigns are built and managed. Wide targeting burns budget on the wrong people. Generic creative gets ignored. Weak lead forms attract time-wasters. No weekly optimisation means gradual decline in performance.

We have seen every version of these problems. The businesses that get results from Facebook advertising in Johannesburg are the ones running campaigns built specifically for their buyer, managed actively every week, with creative that filters bad-fit leads before they ever click.

Book a Discovery Call
Wide targeting burning your budget
Targeting all of South Africa instead of your specific audience in Johannesburg wastes the majority of your ad spend on people who will never buy.
Generic creative that gets ignored
Stock imagery and templated copy do not stop the scroll. Your ideal client in Sandton or Rosebank scrolls past dozens of ads every day and recognises a generic one immediately.
No qualifying in the lead form
A lead form that just asks for a name and email attracts everyone. Without qualifying questions you spend hours following up on people who are nowhere near your ideal client.
Set and forget campaign management
Facebook and Instagram algorithms change constantly. Campaigns that perform well in month one can degrade significantly without weekly monitoring and optimisation.
Johannesburg Targeting

WE KNOW YOUR
JOHANNESBURG BUYER.

Johannesburg is not a single market. Sandton is different from Soweto. Rosebank is different from Roodepoort. We build audience segments that reflect these differences and target your campaigns to the specific areas and demographics where your ideal clients actually are.

GEOGRAPHIC TARGETING
Sandton and the northern suburbs
Rosebank, Melrose, Illovo
Fourways, Midrand, Kyalami
Bryanston, Morningside, Rivonia
Johannesburg CBD and surrounds
Any custom radius around your location
AUDIENCE TARGETING
Income level and spending behaviour indicators
Job title and industry signals
Interest categories relevant to your service
Lookalike audiences built from your best clients
Retargeting to website visitors and video viewers
Custom audiences from your existing client list
Get Started

TELL US ABOUT
YOUR BUSINESS.

Fill in the form and we will review your current Facebook and Instagram advertising situation. Response within one business day. Honest view of what Meta Ads can produce for your Johannesburg business.

Response within 1 business day
Free Facebook Ads account review included
Honest view of what Facebook advertising can do for you
Prefer a call? Book here
FAQ

FACEBOOK ADS
QUESTIONS.

Common questions from Johannesburg businesses about Facebook and Instagram advertising. Straight answers.

Book a Call

Our management fees start at R15,000 per month, separate from your Meta Ads spend. Most Johannesburg clients invest R10,000 to R40,000 per month in Facebook and Instagram ad spend. The right budget depends on your industry, offer, and how many leads you need each month. We give you a clear recommendation before you commit.

Meta Ads is the current name for the platform that manages advertising across Facebook, Instagram, and the Meta Audience Network. Facebook Ads was the original name before Meta rebranded in 2021. When you search for a Facebook advertising company in Johannesburg, you are looking for Meta Ads management which is exactly what we do.

Yes. South Africa has over 27 million active Facebook and Instagram users. Johannesburg has one of the highest concentrations of active Meta platform users in the country across every income bracket. With the right targeting, creative, and campaign structure, Facebook advertising is one of the most cost-effective lead generation channels for established Johannesburg service businesses.

Yes. Facebook and Instagram advertising are managed through the same Meta Ads platform. We run campaigns across both simultaneously with creative adapted for each placement. Most campaigns perform better running on both platforms than on either one alone.

The most common reasons Facebook ads fail to generate leads in Johannesburg are: targeting too wide and wasting budget on the wrong people, generic creative that does not stop the scroll, lead forms without qualifying questions attracting tyre kickers, and no weekly optimisation allowing performance to decline. We address all of these from day one.

Yes. Meta's geographic targeting allows us to target specific suburbs, postcodes, and radius areas within Johannesburg. We can focus your campaigns on Sandton, Rosebank, Fourways, Midrand, Bryanston, Morningside, or any other area where your ideal clients are concentrated.

Johannesburg

STOP BOOSTING.
START CONVERTING.

Facebook and Instagram advertising from R15,000 per month management fee. Ad spend is separate. No lock-in after the initial 3-month period.

Limited spots. Applications reviewed manually.